Imho professionals should fist learn how to use Web 2.0 / Enterprise 2.0 to make more money in the short term, as this is more tangible and can create more sense of urgency. Only then it will become more easy to use Enterprise 2.0 for internal purposes, that will eventually need more patience as organizations are just usually slow to adopt and support new initiatives.
Filed under: enterprise 2.0, international collaboration | Tagged: Enterprise2.0, LinkedIn, Web2.0 | 3 Comments »